Businesses worldwide are implementing social media marketing or are in the process of doing so. The benefits of implementing this strategy have been widely covered, but how can businesses measure the success of such campaigns?
The cost of the tools to monitor this success may also be as high as $5,000 a month. Here are a few tools which can help in analyzing the performance of a campaign and are absolutely free.
Simply Measured: facebook marketing campaigns can easily be analyzed by this free tool. It provides simple graphs and infographics on Facebook Content Analysis, fan page report and competitive analysis. This tool can provide such data for any Facebook page with less than 250,000 fans and for Twitter accounts with less than 10,000 followers.
Hash Tracking: Twitter feeds can be difficult to track with the built in hash-tags functionality but the free version of this tool can track up to 1,000 results for any hash-tag. This will include analysis of the participants and other data.
There are other tools like HootSuite, Tweetdeck and Crowdbooster which open up the options for marketing managers. These tools are free and they offer more functionality and detailed analytics than the social networks.
Click here to get professional help in deciding the correct marketing strategy for a business and also track the success of the social media campaign.