The success stories of organizations that are using social network platforms like Facebook, Twitter, MySpace , LinkedIn , etc to advertise their products is increasing everyday. Being an avid social networker and a self proclaimed "Advertising guru", I have recommended many of my clients to use social media marketing in lieu of paid media to cut their ad costs and link up with millions of targeted consumers. It is not uncommon to find product launches, links to catalogues , attractive images that link to web stores with catchwords like sell watches at watchsea 24 ,etc on a panel on your favourite social network website.
The usage of Social media marketing to advertise is spreading virally , with advertisers over the globe, tapping into the buying and viewing habits of the net savvy Generation Y with unprecedented speed.
A higher percentage of the advertising budget of Corporates, SMEs and the smallest of entrepreneurs is being spent on social networks which are comparative to a densely populated online global village. Guidelines and tips for selling your ware on social networking websites can be found here.
The constant presence of advertisements and pop ups selling everything under the sun, inspires serious regulars to social networks like myself, to install software that blocks unsolicited ads and irritating intrusions. However the growing popularity of social media as the favourite marketing tool for creating brand awareness and product consciousness cannot be neglected.