Filed in archive Soc Network Sites by Mark Brooks on September 10, 2007

THE NEW YORK TIMES - Sep 6 - If the rich are different, look on aSmallWorld.net, an invitation-only social networking site. Founded four years ago, the site has grown to about 150,000 registered users. Users are 32 on average with a taste for extravagance. 65% are from Europe, 20 percent from the United States. In the last six months, luxury brands have advertised, pushed by investor movie mogul Harvey Weinstein. FULL ARTICLE @ THE NEW YORK TIMES

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