I couldn't resist the title. I Apologize for that.

Om Malik has some premature pre-launch pre-buzz about Mary Hodder's new company, Dabble. What's it do? Tag, aggregate and create playlists of video:

Essentially you sign-up for the service and create a personal page, where you can aggregate videos you like from anywhere on the web. Dabble gives you a little script-let that creates a quick tag in the bookmark bar of your browser. See a video you like, say on You Tube or vSocial or Veoh, you hit Dabble It, and the video link is added to your video playlist. You can tag it, create micro-playlists and share it amongst your friend. Pretty much like you do on Flickr. When you want to watch a video, Dabble screen is split into two frames, and the second frame takes you to the page where the video is hosted.

Mary's company, in other words, wants to act as an online video aggregator. Given that there are 90+ online video hosting services out there, something like Dabble clearly is needed. Its like video-remixing without much effort. Mary says she has cut a deal with 20 companies and is getting the meta-information about the videos directly into Dabble's systems. Sort of like CDDB of online videos. I have not played around with the product which is still in an alpha, so all impressions are based on a 20-minute demo. So treat it this way. I would leave others who are more wise in the ways of online video to give their opinion.

Sounds like a very simple application. But, if the plethora of video sharing sites and the booming number of videoblogging blogs are any indication, a clever del.icio.us-like take on sharing video could be the secret 1-2 punch. In the wonderful world of web 2.0, hosting video and having the player software embedded on the same site where users organize and share their video collections - probably isn't that necessary.