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A Wallop of a Deal

Filed in archive Soc Network Sites by Mark Brooks on August 25, 2006

Microsoft spinoff Wallop Technologies has taken 8,300 square feet in San Francisco, which will give the social networking startup room to grow once the top-secret site is launched. Wallop is developing a Web site to compete with MySpace. Wallop is using technology developed at Microsoft's research laboratory in Redmond, Wash. FULL ARTICLE @ BUSINESS TIME

Mark Brooks: It was very wise to spin Wallop off from Microsoft. Wallop still has a chance to be a small, secretive, cool, home-spun new social networklinks...which is critical for the seeding stage of growth. A social network started by Microsoft would be too big to be cool. Too loud in the media to be worthy of talking about. Wallop will get a nice balance of plentiful media attention but will still be able to be hip and cool and renegade enough for people to want to talk about it.


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Tags: social  netowrk  wallop  networking  deal  social+networking  wallop+deal  social+software 

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