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Soc Network Sites
by Mark Brooks on August 25, 2006
Microsoft spinoff Wallop Technologies has taken 8,300 square feet in San Francisco, which will give the social networking startup room to grow once the top-secret site is launched. Wallop is developing a Web site to compete with MySpace. Wallop is using technology developed at Microsoft's research laboratory in Redmond, Wash. FULL ARTICLE @ BUSINESS TIME
Mark Brooks: It was very wise to spin Wallop off from Microsoft. Wallop still has a chance to be a small, secretive, cool, home-spun new social network...which is critical for the seeding stage of growth. A social network started by Microsoft would be too big to be cool. Too loud in the media to be worthy of talking about. Wallop will get a nice balance of plentiful media attention but will still be able to be hip and cool and renegade enough for people to want to talk about it.
Mark Brooks: It was very wise to spin Wallop off from Microsoft. Wallop still has a chance to be a small, secretive, cool, home-spun new social network...which is critical for the seeding stage of growth. A social network started by Microsoft would be too big to be cool. Too loud in the media to be worthy of talking about. Wallop will get a nice balance of plentiful media attention but will still be able to be hip and cool and renegade enough for people to want to talk about it.
Permalink: A Wallop of a Deal
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