Filed in archive Advertising by Linda Roeder on September 10, 2007

"many Internet users were interested in viewing marketer's profiles - one-third of Gen Y users and nearly half of adults." ~Biz Report (Sept 3)

For those of you who want to read business' profiles... Why? I personally don't see the thrill of reading the profile of McDonalds. It's not going to make me want a Big Mac any more or less than I do right now. Being their "friend" isn't going to make me want to buy from them.

The article goes on to say that advertisers should form relationships with their customers through their social networking profiles. I'm sorry, but I'm not going to MySpace to read the profile of WalMart.

So tell me, what's the thrill?

Related Entries:

Skype Is Everywhere! - 02 November 2005
Ad Spending Increasing on Social Networking Sites - 29 April 2006
Getting Cheap Advertising for your Business - 07 September 2006
Friendly Advertising - 09 May 2007
Advertisers Pull Out of Facebook - 14 August 2007

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Tags: advertising social networking profiles marketers advertisers 2007 social+networking

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