WisdomArk is starting off with a boatload of cash, a strange name and some lofty missions. They want to be our social network's proxy biographers. Straight from Andy Halliday's, one of the founders, mouth:

At the company, we believe that all people have a contribution to collective human experience that is of great interest to those who traveled with them on their journey in life, and selections of that collected life-experience will be very interesting to those who survive users or derive from them on the planet.

(Via Alarm:Clock)