The Social Networking Weblog

Fox is pushing American idol on Myspace (via Online Personals Watch).

Fox Interactive Media President Ross Levinsohn told investors of a plan to deepen the connection between MySpace, which News Corp. acquired in July for $580 million, and Fox TV. He said that the top 12 "American Idol" contestants will get MySpace profiles, and that MySpace and "American Idol" will direct traffic to each other's Web sites.

This should be an interesting experiment. I can't imagine all of the musicians that love myspace will appreciate a manufactured pop star contest being pushed at them. I think Fox Interactive would be better served by launching myspace like features and functionality on an American Idol site. But who knows? Maybe they will.

• MySpace and Facebook Rivals are Growing
• MySpace to Sell Music and Challenge iTunes
• MySpace bought by Specific Media and Justin Timberlake for $35 Million
• Myspace Acquisition Defrauded Shareholders of $20 Billion

~admin

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