Filed in archive Sites by Mark Brooks on August 17, 2006

Shortly after AOL announced a dramatically new business plan that included laying off a quarter of its workforce, the company went on a small buying spree, purchasing GameDaily.com, which provides information about video games, and instant messaging firm Userplane. AOL is trying to find ways to keep customers coming back to its Internet community while parent company Time Warner seeks ways to expand its Internet empire. AOL is trying to cut costs as it transitions from an Internet service provider to a Web portal that provides free services and draws revenue from online advertising. It will cut 5,000 positions over the next six months. FULL ARTICLE @ WASHINGTON POST

Mark Brooks: Userplane has a vast reach and has built great good will into myriad internet dating, social networking and online communities. That good will could translate into more deals and distribution opportunities for the new AOL.com.

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