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Facebook Advertising Brings Poor Results

Filed in archive Soc Network Sites by Mark Brooks on July 13, 2007

Facebook Advertising Brings Poor Results
REACH STUDENTS BLOG - July 11 - Facebook is the website du jour, but in Reach Students' experience it delivers appalling ad clickthroughs. Our most recent campaign saw 1.4 million page impressions delivered at specific universities - and only a 0.04% clickthrough rate. Valleywag finds that 0.04% is pretty much the average when it comes Facebook clickthroughs - note that they are talking about banners as well as flyers. FULL ARTICLE @ REACH STUDENTS BLOG

Mark Brooks: That's why MySpace has been touting its advertising to branding advertisers, and encouraging them to be more creative than simply throwing up banners. Facebook/MySpace users are the most 'advertising tuned-out' users on the web.


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Permalink: Facebook Advertising Brings Poor Results
Tags: facebook  social  2007  myspace  networking  social+networking  facebook+advertising  poor+results 

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