Facebook Advertising Brings Poor Results
REACH STUDENTS BLOG – July 11 – Facebook is the website du jour, but in Reach Students' experience it delivers appalling ad clickthroughs. Our most recent campaign saw 1.4 million page impressions delivered at specific universities – and only a 0.04% clickthrough rate. Valleywag finds that 0.04% is pretty much the average when it comes Facebook clickthroughs – note that they are talking about banners as well as flyers. FULL ARTICLE @ REACH STUDENTS BLOG
Mark Brooks: That's why MySpace has been touting its advertising to branding advertisers, and encouraging them to be more creative than simply throwing up banners. Facebook/MySpace users are the most 'advertising tuned-out' users on the web.
~admin
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