Facebook Advertising Brings Poor Results

Filed in archive Soc Network Sites by Mark Brooks on July 13, 2007

REACH STUDENTS BLOG - July 11 - Facebook is the website du jour, but in Reach Students' experience it delivers appalling ad clickthroughs. Our most recent campaign saw 1.4 million page impressions delivered at specific universities - and only a 0.04% clickthrough rate. Valleywag finds that 0.04% is pretty much the average when it comes Facebook clickthroughs - note that they are talking about banners as well as flyers. FULL ARTICLE @ REACH STUDENTS BLOG

Mark Brooks: That's why MySpace has been touting its advertising to branding advertisers, and encouraging them to be more creative than simply throwing up banners. Facebook/MySpace users are the most 'advertising tuned-out' users on the web.

Related Entries:

Vacationing In Facebook - Travel Maps And Many New Apps - 17 July 2007
Advertisers Pull Out of Facebook - 14 August 2007
British Government Halts Facebook Advertising - 08 August 2007
Facebook May Make Deal With Microsoft - 03 October 2007

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