Friendster to Waste $3M More
Yes. They got more cash. John DeMayo has some solid advice for them:
-License your behavioral and demographic data.
-Work with partners that can help empower you to use your behavioral and demographic data on behalf of your advertisers.
-Build an opaque, manual, bidded model like those employed by MSN, Y!, and AOL to clear excess remnant inventory to direct marketers efficiently with a minimal amount of headcount and no additional technology.
-Better and more thoroughly integrate classifieds, jobs, and related into relevant and applicable areas of other sections.
~admin
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