Friendster to Waste $3M More
Filed in archive Sites by pete on February 12, 2006

-License your behavioral and demographic data. -Work with partners that can help empower you to use your behavioral and demographic data on behalf of your advertisers. -Build an opaque, manual, bidded model like those employed by MSN, Y!, and AOL to clear excess remnant inventory to direct marketers efficiently with a minimal amount of headcount and no additional technology. -Better and more thoroughly integrate classifieds, jobs, and related into relevant and applicable areas of other sections.

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