Seth Godin has pointed out that Furl's most popular links are a result of somebody spamming the social bookmarking website:

At first, the spam problem for things like Furl and Digg was about self-hype. "Hey," the poster says, "It only takes 30 people to 'Digg this' for me to see a huge traffic flow, so please, do it." But now, it's a more focused and concerted effort.

Spammers are short-sighted and selfish, and don't care what they wreck. It's the enemy of anything open. Once again, just like with email and with comments, the answer is reputation. Get rid of anonymity or at the very least, track reputation over time. When reputable people speak up, it should count for more than when a stranger does. That's the way it works in the real world, right?

Agreed. And it's ok to plug your startup, Seth. Wouldn't this have been a perfect opportunity?