In their never ending quest to assimilate all of the world's info (and make it universally useful) Google has signed a deal with MTV which will allow bloggers to post video clips from MTV's archive--and get paid when users watch them.

(Washington Post) Google Inc. and MTV Networks Co. signed a deal yesterday that will allow bloggers and other Web site operators to post MTV's video clips while earning online advertising revenue.

The deal will give Google immediate access to premium content from the cable network's stable of shows such as Nickelodeon's "SpongeBob SquarePants" and MTV's "Laguna Beach" on the expanding Google Video site. [...]

In the case of the MTV deal, every time someone clicks to watch a video off blogger's site, the blogger will get a cut of the advertising revenue made.

In exchange for providing this opportunity, MTV expands its online audience (who may be watching less TV and spending more time online). By adding another source of revenue for some bloggers, Google is not only building brand loyalty, but insuring that its top position as search engine king is never dethroned.

About the author: Darnell Clayton is a Financial Services Professional who helps families and clients save money for their retirement accounts instead of Uncle Sam's wallet.

Previously he was in the Information Technology field, which helped him acquire his "geek-like" powers.

He currently blogs at Inside Orkut detailing what goes on inside Google's community forums.