Like: Facebook's Button Can Bring You Traffic

Filed in archive Facebook on June 16, 2010

Do you like the new like button that's covering the Internet on behalf of Facebook? Whether you like it or not, it seems to be reshaping the traffic patterns on the Web.

Installing Facebook's new like button will get you 50% more traffic from Facebook.

The like button has been part of Facebook for as long as I remember, but when you clicked it you were "liking" something else on Facebook. Then in April Mark Zuckerberg brought the like button to the rest of the web. And the impact has been interesting.

For starters, in the last few weeks people have learned to think of themselves as Facebook users all the time, not just when they're on Facebook. And then on top of that, the new like button gives the rest o fthe Web the ability to take advantage of perhaps the world's biggest marketing tool (word of mouth) on the world's largest platform...