Myspace as Marketing Firm
Filed in archive MySpace by pete on June 25, 2006
Scott Karp has been obsessively covering myspace lately. And has a lot of interesting perspectives. He predicts the demise of the site. But, everything he says the media should be doing online, Myspace seems to be doing already. I think he wills the demise of myspace more than he believes it will happen. But, I am not his psychologist
or editorial policeman of the blogosphere. So, I really shouldn't care what his bias is.
He is right on when he says that media firms should become marketing firms (Of course, most good media salespeople already sell their products as marketing services.):
And myspace is doing just that, as evident by my last post. And as evident by Myspace's campaign for the new movie, Superman, which Scott blogged about.
Further than that, Mark Brooks
highlights how movie studios are using myspace to launch films by engaging film goers on their own myspace turf.
The future of marketing is interaction. And interaction doesn't happen when advertisers produce ads, buy adspace and wait for the orders to come in. It happens when companies engage their clients in conversations.
or editorial policeman of the blogosphere. So, I really shouldn't care what his bias is. He is right on when he says that media firms should become marketing firms (Of course, most good media salespeople already sell their products as marketing services.):
I increasing believe that in order to survive and grow in a digital, networked, social, participatory world, media companies need to evolve into marketing services companies.
And myspace is doing just that, as evident by my last post. And as evident by Myspace's campaign for the new movie, Superman, which Scott blogged about.
Further than that, Mark Brooks
highlights how movie studios are using myspace to launch films by engaging film goers on their own myspace turf.
The future of marketing is interaction. And interaction doesn't happen when advertisers produce ads, buy adspace and wait for the orders to come in. It happens when companies engage their clients in conversations.
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myspace superman social marketing firm marketing+firm myspace+marketing social+networking
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