At the Boston Web Innovator's Forum, Julian Bourne presented his startup, ProxPro. The idea behind ProxPro is to help business people to be more prepared for chance or impromptu meetings. They tested a prototype for trade shows and recently won Navteq's Global Challenge.

Here's notes from Julian's presentation:

Proxpro provides mobile based social networking and location aware tools for the smart professional. They have 2 products. Target business professionals in the IT and financial services market. They enable their customers to research 28M professionals in palm of hand.

Julian demonstrated this on the phone. He entered a name and employer. And clicked research. There are several search results for the person. He clicks it and can see his bio, employment history. Bio is powered by zoominfo. Proxpro allows you to know the people that you are meeting. this is the largest
database of the world's movers and shakers.

Locating people is the 2nd product. Locate your friends or new firends.
If you want to meet someone form yahoo. Choose industry and executive level
sort by distance and proximity. You can find friends and colleagues in the area. If you feel like meeting up with friends for coffee, you can use this product.
You can then send messages to people that you find.

When are you going to use this? When you are at a trade show. When you are
traveling for business. If you are on site at a company.

Proxpro will be launching shortly.

I believe that the challenge for ProxPro will be to get carriers to carry the application. In order to locate people, users will have to opt in to being trackable. And carriers will have to make that application available. I believe.