From their website:

Add music, videos, photos, and live video chat to your blog and/or web site. Talk to people who visit your blog or web site. See and talk to your family and friends. Demonstrate your product and talk to your customers online.

Time to get a web cam!

This is a very smart commercialization of an online meeting and video conferencing company technology. There are hundreds of companies with this kind of technology. But, webex, livemeeting, gotomeeting are leading the pack and rule the market. So, why not make it free and go after the myspace, blog and xanga crowd.