Tagged: More Social Networking for Teenagers
If you are going to design a site, you might as well design one that targets the demographic that flocks to these sites in droves. Tagged is a social networking site for teens with a bit of a media twist to it. The site offers some features not found on the usual sites like celebrity look-alike contests, confessions, and of course: tagging your friends with emoticon-like images. They also presented at Under the Radar:
Tagged is a social network for teens focused on the 13 to 19 year old demographic. It is a bit more like MySpace than the Facebook, since Tagged takes the approach of a media business and less than that of a communications tool. The grand vision is to become the MTV of social media for teens. The question is how they can merit the high valuation taking into account restrictions on advertising to teens. Greg answers that content is free (because it's user generated) and growing rapidly. Teens are spending more and more on Tagged. Advertisers that want to reach teens need to reach Tagged. Greg gives examples how advertisers can work with tagged to reach their audience. I like the fact that Tagged is targeting a niche market, but the big question for tagged, is what will happen when the teens grow up? Greg Tseng noted that this problem was being discussed, but proposed no solution to address it.
~admin
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