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Video + Map Mashup
Filed in archive Online Video Sharing by pete on April 29, 2006
Video + Map Mashup
Google and the discovery channel have teamed up to embed videos about geographical destinations into Google maps:

While an educator is using Google Earth to teach students the geography of say, Glacier National Park, she can also now view embedded educational videos or photos about the park, its surrounding topography or natural resources using content from Discovery's vast video library.

As a partnership, Google wins because it helps make Google Earth a more valuable utility, especially for its subscription-based premium and professional versions. Discovery wins because of an inherent bite-size chunk strategy: By repurposing small chunks of content outside of its traditional broadcast channels, Discovery creates a low-risk introduction of content to a wider audience.

Even better, the thousands of teachers who have recently joined the company's Discovery Educator Network can easily share their own video-embedded Google Earth maps with one another.



Permalink: Video + Map Mashup
Tags: video  discovery 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/21080
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