Facebook is one of the types of socialnetwork media websites that are available for anyone in the world. It was traditionally created to connect with individuals from all over the world. This includes workmates, family and friends. However, as the growing increase of millions of users, business are also trying to connect with their customers more so than ever and so does the increase of spam.
Facebook is losing the arms race with spammers in the latest battle, with new social-engineering attacks spreading like wildfire on the site just days after it rolled out new security features that were supposed to block spam. The spammers quickly modified their work to evade Facebook's scam detection system.
For example, the company began turning on a feature last week that displays warnings when it detects that users are about to be duped by cross-site scripting (XSS) and clickjacking attacks, where people are tricked into clicking something or pasting some code into their browser web address bar. Yet several XSS attacks over the weekend failed to trigger the warning, including one where users were tempted with a post that said "Facebook now has a dislike button! Click 'Enable Dislike Button' to turn on the new feature!"
Social network sites like Facebook and Twitter have been a growing trend in the last 4 years. These websites have become a daily routine for many individuals around the world. In fact, over 1 billion individuals sign in on their social media accounts every day and access a full range of apps and updates. The success of social media websites have continued to grow and now is celebrated among the online community.
Last year on June 30th was the second annual Social Media Day, an international celebration of social media, organized via social media. People in over 1,400 cities world wide are expected to take part in the celebration, which recognizes the ways in which social media is changing the way people communicate with one another.
The power of social media to connect people around the globe, reunite old friends, and organize people to create political and social change has become clear. Media and communications experts believe that social media is a profound revolution in human history which is changing the way the world works. The first Social Media Day, launched last year, wast he brainchild of Mashable.com. It organized over 600 meetups in 93 different countries, as a demonstration of the power of social media to build community.
© Todd Barnard
Social networks and blogs have American users spending a quarter of their online time & Facebook is the dominant network, according to the Nielsen Third Quarter social media report. In May 2011 alone, more than 53 billion minutes were spent Facebooking by Americans – i.e. a tally of 101 years!
Mobile usage has sparked the use of social networks. Close to 40% of social media users access social networks from their mobile phones.
The use of social networks app has increased by 30% in the past year. The third most downloaded app after games and weather is of social networks.
The Nielsen report states that the most active social networkers are women & people between 18-34. It has been noted that people over 55 are accessing social networks through mobile devices twice as much from last year.